Point of Sale systems have evolved rapidly in the last decade, and it’s an excellent time to upgrade your equipment right now. The latest POS systems facilitate customer engagement anywhere and anytime. However, companies that delay investment in updated equipment fall behind, as customers build lasting relationships with the sellers who know how to delight them.
Your customers want to enjoy the experience you provide as well as your products or services. The latest terminals and payment processing services combine software and hardware to deliver experiences that thrill your customers. Points of sale systems have been digital for decades, but in the last few years, the technology has undergone a revolution.
Software based controls make the latest POS systems flexible and customizable. Updating your equipment will help you process transactions faster and understand your customers better. Your updated POS will integrate your loyalty program to engage your customers using email and text message incentives. The resulting relationships last longer and give you the best returns on investment.
Retailers will only survive competitive markets in the coming years by developing multi-channel strategies. When disruptive new technology arrives, it changes the expectations of consumers. The most successful businesses will enlist all the channels that draw measurable responses from their clients.
For example, if you have ever used your smartphone to book a car service to meet you at the curb of an airport terminal, you become more aware of the time and effort picking up a rental car. The new digital channel of the app on your phone eliminates the aggravation of getting from an airport to the local rent-a-car check-in desk and the inevitable negotiations that follow.
Your customers feel the same way about your business. Once consumers have experienced the ease of digital payments, loyalty programs, and offers through mobile marketing, they have less patience with companies that are slow to adapt.
Technology drives the trends in retail; bricks and mortar stores now use online engagement via the channels that drive customers. Customers pick up online purchases at local stores, and they also order online for home delivery after visiting showrooms to inspect products.
Customers also want to return e-commerce purchases at stores or talk to reps on site. The growth of mobile engagement has changed consumer the mindset to expect that they can effortlessly shift from one channel to the other as it suits them. Can your Point of Sale system handle that?
Remember, it is the experience that keeps consumers coming back to you. If you delight your customers with excellent service across every channel, they will make the relationship last for the long-term. If you ignore this new reality, your customers will go to those competitors that understand them better.
A POS system that combines payment processing with customer loyalty programs, mobile marketing, and text marketing brings all of the channels together. Payment technology will continue to change, and brands will integrate augmented reality, mobile technologies, and predictive analytics to drive business more rapidly and efficiently.
With a POS system that supports platform-agnostic Omni-channel marketing practices, you have a winning advantage in engagement and sales. Gather information quickly and make your customers feel valued rather than harassed. Your Point of Sale equipment adds value to your business by removing the friction from transactions and integrates the new technologies as they become available.
Electronic Point of Sale technology has evolved rapidly in the last decade and now is a great time to add new capabilities that improve your data capture capabilities as well as the experience for your customers. You don’t have to be a global enterprise to have the benefits of the best technology, small and medium-sized businesses can compete successfully against the largest corporate retailers.
It takes more than one element to create loyalty that grows your business. However, the main components are excellence in service a customer experience that thrills and the right POS system to tie it together in an integrated multichannel marketing and sales machine.
Echo Daily helps small and medium-sized businesses compete and win against their competitors of any size. Our Point of Sale solutions are your integrate tools for increased sales and reduces operating costs. Talk to us today or request alive demonstration to learn how you can retain your customers longer and make your business thrive.